Assistant Professor, Parsons School of Design
Laura has more than 15 years of experience in strategy, marketing, and communication, having worked for some of the most notable advertising agencies in the world (Havas Worldwide/BETC EURO RSCG, Untitled Worldwide, and others) on concept development, copy, and creative direction. She owns a marketing agency in New York and also works as a freelance consultant. Her passion for the luxury sector is closely linked to her upbringing in Italy. Laura graduated summa cum laude with a master’s from Bocconi University in Milan and then completed a master’s in economics at Harvard University. Before founding her own agency, she worked as the head of Strategy for Louis Vuitton, Gucci, and Oscar de la Renta. Laura’s clients include Hermès, Loro Piana, Tory Burch, The Gap, Brooks Brothers, Swarovski, Harry Winston, W magazine, Hearst Publications, and many others.
A New Kind of Story: Rethink the Traditional Fashion Narrative
Faculty: Laura Lanteri and Khary Simon
Length: 1 day
November 18, 2020
The world is changing, and fashion needs to change as well. Learn how to ensure that the language and visual vocabulary you use in fashion marketing are actually speaking to your audience.