Innovation From Concept to Ecosystem: Designing Strategies for Change

20211213 Paris Gems


In Person



3 days, 6-8 hours per day





Next Start Date

Coming Soon!

In areas ranging from healthcare to the circular economy to energy transition to financial access, innovating is the only way to sustain success. Yet the ability to do so effectively continues to elude many leaders and organizations. What is the next level of strategic innovation management for those who have already mastered the design thinking toolkit?

Program Overview

Whether you are looking to enter a new market, launch a new service in the public sector, or  achieve a competitive advantage, Innovation from Concept to Ecosystem is for you. The program is not simply about learning how to innovate; it’s about gaining the practical skills that enable you to change, adapt, and create, and lead—to respond effectively to the constant flux that defines our world. It’s about learning to make sense of complexity and develop strategies and frameworks that drive innovation. As you engage in creative and strategic problem solving, possibilities for innovation emerge along with transformative outcomes for people, organizations, and ecosystems.

In this highly interactive and immersive program, you acquire the leadership skills necessary to transform businesses and hone the strategic capacity to communicate, iterate, and refine. Guided by expert faculty and industry leaders from Parsons, a leading global design school, you explore the latest practical frameworks available to create business, environmental, and social value. These become your toolkit for effecting positive change and exploring the potential of an array of design strategies to unlock what we call Return on Design.

What You Will Learn

Designing Strategies

Develop iterative, experimental approaches to adaptive strategic development that values collaborative sense-making, prototyping, and learning.

Stewarding Ecosystems 

Navigate organizational silos, identify possibilities for high-impact partnerships, assess opportunities, identify use cases, develop minimum viable blueprints, and develop an ecosystem map. 

Crafting Narratives 

Strengthen your skills in storytelling, evangelism, and presentation so that you can effectively articulate and advocate for a vision, earn followers, and secure funding.

Managing Innovation

Develop an understanding of how to steward in a way that allows for emergence, adaptiveness, and shared value creation using practical frameworks that drive innovation and transformation.

Program Topics

Identify Your Next Opportunity Areas
Unit 1

Innovation Design

Unit 2

Ecosystem Mapping

Unit 3

Foresight and Options Generation

Unit 4
Beyond Slide Design: Developing Your Transformation Story
Unit 5

Designing Open Ecosystems and Cultivating Resonant Leadership for a Disciplined Innovation Culture


  • Parsons industry-recognized leaders and subject-matter experts
  • Proprietary tools and insider insights from industry
  • Peer discussions and exercises
  • Proprietary real-world case studies
  • Capstone project
  • Exclusive network-building opportunities
  • Experiential learning options
  • Certificate of Completion

Upcoming Program Dates

Dates Format Day and Time Cost

Coming Soon!

In person

Friday – Sunday
10:00 a.m. – 5:00 p.m.


Who Is This Program For?

This program is designed for innovation and design strategy professionals in consultancies, corporations, foundations, and government who seek an approach that is more creative and sophisticated than the current design thinking, lean startup, and agile methodologies that are currently popular. It is aimed at those looking for an immersive in-person learning experience that will provide new tools and skills, expand their network, and develop their capacity to navigate uncertainty and deliver innovation that promotes human well-being.


Our programs are developed and taught by a diverse community of academics and industry leaders with hands-on, real-world experience in a range of industries.

Program Lead

Aalto Univerisity

Mariana Amatullo, PhD

Vice Provost and Academic Dean for Continuing and Professional Education

Mariana Amatullo is an associate professor of strategic design and management at Parsons. In her role as vice provost and academic dean, she is responsible for the academic programming of the university’s Continuing and Professional Education division. Amatullo is an experienced strategist and practitioner-scholar and an award-winning educator. Her research and teaching bridge the disciplines of art and design education and management, with a focus on design as a cognitive approach  to organizational learning.

Program Lead

Jen van der Meer

Assistant Professor of Strategic Design and Management, Parsons School of Design; Co-Director, Impact Entrepreneurship Initiative, The New School; Founder, Reason Street

Jen van der Meer is a business model designer who joined The New School’s full-time faculty in the School of Design Strategies at Parsons School of Design in 2015. In addition to teaching, she co-directs the Impact Entrepreneurship Initiative, a university-wide program aimed at cultivating the development of entrepreneurial skills, growth mindsets, and inclusive design approaches to actualize innovation in the world. Van der Meer practices her craft at Reason Street, a strategic design consultancy that leads clients through business model transformations toward achieving the Sustainable Development Goals adopted by the United Nations.

Why Parsons?

Parsons Executive Education operates at the intersection of design and the global socioeconomic trends transforming our organizations and communities. Our programs are designed for industry leaders and entrepreneurs who have the courage to engage in high-impact learning, come at challenges differently, celebrate creativity, and act in the face of continuous change.

Learn more