Innovation From Concept to Ecosystem: Designing Strategies for Change

20211213 Paris Gems


In Person



6 days, 3-8 hours per day





Next Start Date

Coming Soon!

The ability to innovate and re-invent in a smart and efficient way continues to elude most organizations despite significant investments of time and resources. Parsons’ stakeholder-centric, holistic approach to design-led strategy can help organizations learn to apply fresh thinking in addressing challenges and transform ecosystems.

Program Overview

Whether you are looking to enter a new market or launch a new service in the public sector, this program provides you with the tools you need to foster a culture of innovation in response to constant and unpredictable change. It is not a curriculum you will find in a book; it is expertise that can be gained only from a diverse community of academics and industry leaders with real-world experience in innovation in a range of industries. Learn from Parsons, a globally top-ranked design school, how to harness the power of design to create innovation.

In dynamic hands-on sessions, you cultivate a skill set consisting of equal parts strategy, design, and change management. This program provides you with a space in which to explore the key challenges facing your organization and equips you with tangible skills and the creative confidence to find sustainable solutions to complex problems. With these tools in hand, you’ll innovate, inspire teams, and effect transformative change.

What You Will Learn

Strategic Design

Apply user-centered design strategies to anticipate opportunities and practice carrying out transformative initiatives.

Amplified Outcomes

Navigate organizational silos, structure competitive analyses, assess opportunities, identify use cases and minimum viable products (MVPs), and develop an ecosystem map.

Advanced Storytelling

Hone skills in storytelling, evangelism, and presentation to articulate and advocate for a vision and secure funding.

Operationalizing Innovation

Define your roadmap by aligning requirements and resources to speed your innovative concept to market.

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Program Topics

Identify Your Next Opportunity Areas
Unit 1

Innovation Design and Ecosystem Mapping

Unit 2

Clarifying and De-Risking Your Offering

Unit 3

Foresight and Options Generation

Unit 4
Beyond Slide Design: Developing Your Transformation Story
Unit 5

Designing Open Ecosystems and Cultivating Resonant Leadership for a Disciplined Innovation Culture


  • Parsons industry-recognized leaders and subject-matter experts
  • Proprietary tools and insider insights from industry
  • Peer discussions and exercises
  • Proprietary real-world case studies
  • Capstone project
  • Exclusive network-building opportunities
  • Experiential learning options
  • Certificate of Completion

Upcoming Program Dates

Dates Format Day and Time Cost

Coming Soon!

In person

9:00 a.m. – 5:00 p.m.


Who Is This Program For?

The program is designed for mid- to senior-level executives and professionals from private and public sectors looking to acquire new tools and skills, expand their network, and further their capability to navigate uncertainty to deliver purposeful innovation.


Our programs are developed and taught by a diverse community of academics and industry leaders with hands-on, real-world experience in a range of industries.

Program Lead

Aalto Univerisity

Mariana Amatullo, PhD

Vice Provost and Academic Dean for Continuing and Professional Education

Mariana Amatullo is an associate professor of strategic design and management at Parsons. In her role as vice provost and academic dean, she is responsible for the academic programming of the university’s Continuing and Professional Education division. Amatullo is an experienced strategist and practitioner-scholar and an award-winning educator. Her research and teaching bridge the disciplines of art and design education and management, with a focus on design as a cognitive approach  to organizational learning.

Program Lead

Jen van der Meer

Assistant Professor of Strategic Design and Management, Parsons School of Design; Co-Director, Impact Entrepreneurship Initiative, The New School; Founder, Reason Street

Jen van der Meer is a business model designer who joined The New School’s full-time faculty in the School of Design Strategies at Parsons School of Design in 2015. In addition to teaching, she co-directs the Impact Entrepreneurship Initiative, a university-wide program aimed at cultivating the development of entrepreneurial skills, growth mindsets, and inclusive design approaches to actualize innovation in the world. Van der Meer practices her craft at Reason Street, a strategic design consultancy that leads clients through business model transformations toward achieving the Sustainable Development Goals adopted by the United Nations.

Why Parsons?

Parsons Executive Education operates at the intersection of design and the global socioeconomic trends transforming our organizations and communities. Our programs are designed for industry leaders and entrepreneurs who have the courage to engage in high-impact learning, come at challenges differently, celebrate creativity, and act in the face of continuous change.

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