A New Kind of Story:
Rethink the Traditional Fashion Narrative

  • Individual
  • Teams

FORMAT

Virtual


Dates

Wednesday, November 18, 2020


Quantity


Time

9:00 a.m.–1:00 p.m. ET


Price

Sold out

FORMAT

Virtual Live


Start Date

Customized


Time

10:00 a.m. – 1:00 p.m. ET


Price

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The world is changing, and fashion needs to change as well. In this online course with Laura Lanteri and Khary Simon, you discuss the current state of fashion and explore ways to disrupt the status quo. You take inventory of your personal beliefs on fashion and luxury and find new ways to build a more sustainable future.

Class Description

The world is changing, and fashion needs to change as well.

We discuss the current state of fashion and what got us here. How do we tell a compelling and powerful fashion story today? What does a brand look and sound like post 2020? We explore early sources of inspiration for fashion and examine tools and techniques we can adopt to disrupt the status quo. We also discuss the stories behind fashion ads, how to change them, and how to talk to our audience as if we mean it.


What you'll Learn

A New Kind of Story: Rethink the Traditional Fashion Narrative has been created by, with, and for industry professionals. It is designed to provide you with the context, tools, and techniques you need to disrupt the fashion narrative and dump toxic luxury. In this course, you will learn to:

Disrupt Fashion Advertising

Explore strategies to subvert and disrupt the current fashion advertising system.

Tell Your Fashion Story

Learn new ways, tools, and techniques with which to tell your fashion story.

Evangelize Industry Leaders

Make your voice be heard and learn methods to get other industry leaders on board.

Reinvent Fashion

Create and showcase the beauty in your work without repeating mistakes from the past.


Agenda

  • Morning
  • Afternoon
  • Discussion of the fantasy of fashion and the nightmare that follows
  • Sharing stories of luxury, inspiration, complicity, and having a voice
  • “Show and tell” with your favorite or least favorite luxury item
  • Discussion of food, fashion, and elitism
  • Discussion of how we can change the fashion narrative
  • Examining larger menu of options for your next campaign: What tools can we use to change our message in the fashion industry?
  • Exploring ways to make your voice heard and make it louder
  • Tools to take to your next meeting

Instructors

Laura Lanteri

Assistant Professor, Parsons School of Design

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Khary Simon

Assistant Professor,
Parsons School of Design
 
 

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Who Should Attend

Although there are no formal educational or background requirements, this course is designed for professionals working in fashion branding and communication.

Years of Experience

The course is for professionals with at least three years of work experience in a relevant field.

Industry

The course is most relevant to fashion professionals but is open to branding and communication experts in any industry.

Level

Although this course is designed for industry leaders, industry professionals at all levels are welcome.

Prerequisites

Business-level English proficiency is strongly recommended.


Why The New School

93%

of participants mastered new tools and ways of thinking that were immediately applicable to their jobs

98%

of participants felt faculty were knowledgeable and topics were relevant to their business

9/10

participants would recommend the program to a friend

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