What you'll Learn
A Deeper Brand Experience: New Strategies for New Landscapes has been created by, with, and for industry professionals. It is designed to provide you with new insights, tools, and technologies with which to create experiences that build true connections with your customers. After successful completion of this course, you will be able to:
Establish Meaningful Connections
Reframe how to explore the new retail landscape and discover how to create meaningful engagements beyond the transactional that establish connections at a deep emotional level.
Create Powerful Interactions
Develop new strategies to create powerful consumer interactions and successful brand experiences in both the physical and the digital worlds.
Identify New Opportunities
Rethink systems of connectivity by identifying unexpected key opportunities in the current social, environmental, cultural, and economic contexts.
Implement New Technology
Apply knowledge of the latest technologies and robotics and implement them efficiently to elevate brand desirability, providing a more profound customer experience.
- Real Talk
- The Guiding Mindset
- Augmented Connectivity
Who Should Attend
Although there are no formal educational or background requirements, this course is designed for fashion brand and retail executives, designers, strategists, entrepreneurs, brand experience enthusiasts, and innovators.
Years of Experience
For professionals with at least three years of work experience in a relevant field
Designed for fashion brand and retail executives, but appropriate for anyone passionate about brand experience
Leaders in strategy, innovation, marketing, branding, and retail, as well as entrepreneurs
Business-level English proficiency strongly recommended
Why The New School
of participants mastered new tools and ways of thinking that were immediately applicable to their jobs
of participants felt faculty were knowledgeable and topics were relevant to their business
participants would recommend the program to a friend
Tuesday, July 28, 2020, 12:30 P.M. EST
Navigating Complexity with Strategic Design and Management
As the market evolves at an unprecedented rate, the world seems too complex to allow us to make correct decisions. Yet complex phenomena have always been with us, in both our natural and our artificial environments.