A Deeper Brand Experience: New Strategies for New Landscapes

FORMAT

Online


Dates

Wednesday, October 21, and Thursday, October 22, 2020


Quantity


Time

10:00 a.m. – 1:00 p.m. ET


Price

Sold out

FORMAT

Virtual Live


Start Date

Customized


Time

10:00 a.m. – 1:00 p.m. ET


Price

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As competition for consumers’ attention grows ever more intense in today's economic and pandemic climate, fashion brands must find new ways to engage with their consumer and build brand loyalty. In this live, online course, explore new strategies for creating consumer experiences that build deeper connections and increase conversions for your brand in-store and online.

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Class Description

The world has changed dramatically with the arrival of COVID-19. Brands need to imagine new ways to engage with consumers and have a business plan for today’s and post-pandemic shoppers. How can we best connect with our consumers in this new landscape? Brand loyalty is key to building relationships with your customer base, increasing and acquiring new shoppers, and maintaining your consumers.

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What you'll Learn

A Deeper Brand Experience: New Strategies for New Landscapes has been created by, with, and for industry professionals. It is designed to provide you with new insights, tools, and technologies with which to create experiences that build true connections with your customers. After successful completion of this course, you will be able to:

 

Establish Meaningful Connections

New strategies to increase brand loyalty through unique offerings, both in-store and online, that are authentic to your brand

Create Powerful Interactions

Examine retail formats for a post-pandemic world to engage customers and increase shopping conversions. Use the "new" world to your advantage

Identify New Opportunities

Assess and build an action plan for where physical retail stores and the online experience can intersect to increase customer satisfaction

Implement New Technology

Leverage the online customer journey to increase your community of consumers and brand following


Agenda

  1.   INTRODUCTION
  2.   REAL TALK
    • Understand the current landscape through data at a deeper level
  1.   THE GUIDING MINDSET
    • Identify opportunities and key strategies to connect with your consumer
  1.   HYPER HYBRID
    • Maximize navigation between physical and digital environments to connect with your customers through a multi-channel strategy
  1.   RECAP DAY 1
  2.   AUGMENTED CONNECTIVITY
    • Get a deeper understanding of the influence of our current context at a social, cultural, and demographic level and how we should pivot the way our brands communicate product offerings.
    • Special Guest: Matthew Trent, Global Human Resources and Inclusion Leader, Luxury Retail and Fashion
  1.   ECOXISTENTIALISM
    • Climate change is affecting the way we create and design. How can we leverage the power of our brand to alleviate this crisis?
  2. META WELLNESS
    • COVID-19 is a challenge in itself but also an opportunity to rethink what wellness means spatially beyond a mere product offering.

Who Should Attend

Although there are no formal educational or background requirements, this course is designed for fashion brand and retail executives, designers, strategists, entrepreneurs, brand experience enthusiasts, and innovators.

Years of Experience

For professionals with at least three years of work experience in a relevant field

Industry

Designed for fashion brand and retail executives, but appropriate for anyone passionate about brand experience

Level

Leaders in strategy, innovation, marketing, branding, and retail, as well as entrepreneurs

Prerequisites

Business-level English proficiency strongly recommended


Why The New School

93%

of participants mastered new tools and ways of thinking that were immediately applicable to their jobs

98%

of participants felt faculty were knowledgeable and topics were relevant to their business

9/10

participants would recommend the program to a friend

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