Purpose-Driven Strategies for Fashion Leaders



In Person



2 days, 6-8 hours per day





Next Start Date

Coming soon!

Purpose-Driven Strategies for Fashion Leaders is a two-day immersive program designed for executives and other professionals employed or seeking to work in the fashion and creative industries. The program equips them with the necessary tools and insights they need to incorporate impact and purpose into their work in a rapidly changing fashion landscape. 

Program Overview

Emerging business leaders today require a new set of tools to successfully leverage change and gain competitive and creative advantages that will enable them to transform themselves, their companies, and their industries. Program participants learn to lead with purpose and resilience  by employing design frameworks to transform their business models and using systems thinking to tackle issues such as sustainability, social impact, and the fulfillment of constantly evolving consumer needs. 

Through a mix of lectures, interactive discussions, and workshops guided by leading experts, participants emerge with hard skills that allow them to lead with purpose and practical frameworks that enable them to successfully navigate the future of fashion.

What You Will Learn

Purpose & Leadership 

Explore your personal and professional experience in depth. Examine your mission, vision, and goals and align them with your work and business models. Analyze case studies and research to learn new ways to reshape your leadership style and develop purpose-driven strategies. Find new ways to offer value to your organization and advance your career.

Consumer Trends & Values

Analyze emerging trends and learn how to align your business with the values of conscious stakeholders (consumers, vendors, employees).

Systems Design and the Circular Economy 

Explore ways to design systems and business models that incorporate social impact and sustainability principles. 

Supply Chain Sustainability 

Analyze the implications of and real-world challenges involved in sourcing and manufacturing products with environmental protection in mind. Explore sustainable supply chain practices and learn to develop your own. 

Omnichannel Strategies

Examine the latest strategies for engaging consumers through omnichannel experiences to build brand loyalty and drive growth.

Program Topics

Day 1 – Future Trends: Purpose-Driven Leadership and Innovative Business Value Models

  • Define and design your leadership style
  • Define your organization’s values
  • Align your values and define and build frameworks around key stakeholders
  • Define and design your product or service 
  • Explore external and internal systems design
  • Examine value chains
  • Learn about raw materials sourcing
  • Investigate sustainable design and manufacture
  • Analyze social impact

Day 2 – Exploring the Evolving Landscape of Consumer Consumption

  • Examine and discuss your leadership style
  • Study and understand the evolution and consumption of fashion in the United States
  • Explore the current fashion market and trends
  • Learn about the new consumer and the experience economy. Find out why experiences
    matter in fashion
    and retail business
  • Develop an understanding of cross-cultural consumer behavior
  • Learn to use generational cohorts to cultivate clients


  • Parsons industry-recognized leaders and subject-matter experts
  • Insider insights from industry professionals
  • Peer discussions and exercises
  • Highly curated content and real-world case studies
  • Exclusive network-building opportunities
  • Certificate of Completion

Upcoming Program Dates

Dates Format Day and Time Cost

Coming Soon!

In person

Friday – Saturday
10:00 a.m. – 5:00 p.m.


Who Is This Program For?

This program is designed for motivated emerging fashion professionals, executives, and entrepreneurs in the fields of design and merchandising, sustainability management, supply chain and sourcing direction, corporate responsibility and compliance, diversity and inclusion, and marketing and communications.


Our programs are developed and taught by a diverse community of academics and industry leaders with hands-on, real-world experience in a range of industries.

Program Leads

Abrima Erwiah

Director of the Joseph and Gail Gromek Institute for Fashion Business, Parsons School of Design; Part-Time Lecturer, Parsons School of Design

Abrima Erwiah is the inaugural director of the Joseph and Gail Gromek Institute for Fashion Business at Parsons School of Design. She is a part-time lecturer and recently served as interim director of the Parsons Executive Education department.  Erwiah, who joined The New School in 2019, teaches AI, the Metaverse, and the Future of Fashion, MFA and BFA Systems Design and Society thesis courses, and courses in MPS Retail Design and Entrepreneurship in the Strategic Design Management program and guest-lectures in the Executive Education program.

Program Lead

Caryn Pang

Caryn Pang, PhD

Part-Time Lecturer, Parsons Executive Education and Fashion Management MPS; Part-Time Lecturer, Hult International Business School

Caryn Pang is a faculty member at Parsons and Hult International Business School in Boston. She teaches marketing and business fundamentals, drawing on her experience of more than 15 years as a retail business executive and a consultant for businesses in the international fashion industry, among them Neiman Marcus, Saks Fifth Avenue, TJX Corporation, and Macy’s. 

Why Parsons?

Parsons Executive Education operates at the intersection of design and the global socioeconomic trends transforming our organizations and communities. Our programs are designed for industry leaders and entrepreneurs who have the courage to engage in high-impact learning, come at challenges differently, celebrate creativity, and act in the face of continuous change.

Learn more