Harnessing Social Media to Grow Fashion Brands

ANATOMY OF THE FASHION MUSEUM
Online

Format

Live online & asynchronous

Duration

Duration

5 days, 3 hours live per day

Cost

Cost

$3,500

Early bird discount may apply.

Date

Next Start Date

June 6, 2022

Organizations are realizing that the digital economy has brought with it cultural and societal shifts that can no longer be ignored. Companies and brands must learn to adapt to the new values-based landscape, or risk becoming irrelevant.

Program Overview

As brands become more intimate with customers, they inevitably invite attention and scrutiny to issues that were easier to avoid in the pre-social era. Today, companies need to not only take a stance on key social issues, but they also need to take tangible action. Present-day consumers are demanding a shift toward inclusive values. This requires a complete restructuring of image-making and storytelling strategies as we know them.

In this 5-day hands-on program, participants will explore new ways to re-think, build, and communicate the full emotional experience of a branding concept through the lens of social media, challenging norms, and testing new ground in customer engagement. Leveraging Parsons’ unique design-led approach, world-renowned faculty, and insights from industry experts who have pioneered massive innovations in social media engagement, you will evaluate your current social media strategies and re-imagine them using innovative new frameworks – pushing the boundaries of storytelling, experience, and communication. 

Whether you are a C-level executive, entrepreneur, or MBA student, this program will provide you with the concrete tools and skills to challenge and create authentic brands and innovative social marketing that drives relevance and growth.

What You Will Learn

Social Media Strategy

Analyzing and effectively deploying the various components of the visual, written, and experiential components of social media.

Influencer Marketing

Evaluating and leveraging influencer relationships to expand your brand’s reach.

Platformcentric Storytelling

Analyzing storytelling for each social platform and optimizing effectiveness with specific audiences.

Fashion Relevance

Using cultural codes and “social media language” to create timely, relevant narratives.

Program Topics

Unit 1

Understanding Imagery and Visual Codes: What You See Is Not What You Get

Unit 2

The Different Languages of Social Platforms: You Cannot Speak TikTok on Twitter

Unit 3

The Pillars of Storytelling: Why Social Stories Go Forward, Backward, and Sideways

Unit 4

Status Currency: The Expanding Notion of Status as Social Media Currency

Unit 5

Leading the Times: Making the World Smaller One Post at a Time

Program Experience

This five-day program features live interactive faculty-led sessions coupled with asynchronous modules, providing attendees with robust content delivered in a flexible format. Participants have exclusive access to a rich library offering actionable strategies and practical guidelines, including interviews with top influencers, fashion executives, and marketers, as well as workshops, community-powered exercises, and online events. Participants also benefit from week-long access to the two faculty members leading the course and can engage in real-time, topical social media projects and exercises.

Features

  • Parsons’ industry-recognized leaders and subject matter experts

  • Proprietary tools and insider insights from industry

  • Peer discussions and exercises

  • Real-world case studies

  • Curriculum in action: The opportunity to workshop your real-world projects

  • Exclusive network-building opportunities

  • Certificate of Completion

Upcoming Program Dates

Date Format Day and Time Cost

June 6-10, 2022

Live online & asynchronous

Monday – Friday

9:00 a.m.–12:00 p.m.

 

 

$3,500

Early bird discount may apply.

Who Is This Program For?

This program is designed for C-level executives, VPs, marketing and brand managers, fashion entrepreneurs, business owners, and MBA students who want to master social media marketing in the fashion industry and beyond. If you are looking to advance your career by adding new tools and skills, expanding your network, and learning from pioneering industry experts, this program will provide you with a distinct competitive edge.

Faculty

Our programs are developed and taught by a diverse community of academics and industry leaders with hands-on, real-world experience in a range of industries.

Program Lead

Laura Lanteri

Program Director and Faculty Member, Parsons Executive Education; Founder and CEO, Laura Lanteri New York

Laura Lanteri is the director of Parsons’ Harnessing Social Media to Grow Fashion Brands executive education program. She is the founder and CEO of Laura Lanteri New York (LLNY), a multidisciplinary digital agency specializing in high-impact digital campaigns for luxury, fashion, lifestyle, and tech companies, including Hermès, Loro Piana (LVMH), Tory Burch, The Gap, Brooks Brothers, Swarovski, Harry Winston, W magazine, and Hearst Publications. Before founding her agency, Lanteri served as the head of Strategy and Marketing at Louis Vuitton, the head of Strategy at Gucci, and the head of Expansion at Oscar de la Renta.

Program Lead

Candace Stewart

Program Lead and Faculty Member, Parsons Executive Education; Founder, Black in Corporate

Candace Stewart is an in-demand social media consultant for the luxury industry), co-lead of Parsons’ Harnessing Social Media to Grow Fashion Brands executive education program, and the founder of Black in Corporate, a resource for individuals looking for relief, support, and guidance in their careers. A proven leader in social media, influencer marketing, partnerships, communications, PR, and content, Stewart has partnered with fashion and lifestyle brands such as Prada, Nike, Barneys NY, and Refinery 29.

Why Parsons

Parsons Executive Education operates at the intersection of design and the global socioeconomic trends transforming our organizations and communities. Our programs are designed for industry leaders and entrepreneurs who have the courage to engage in high-impact learning, come at challenges differently, celebrate creativity, and are capable of acting in the face of continuous change.

Learn more

FAQ