5 days, 3 hours live per day
Early bird discount may apply.
Organizations are realizing that the digital economy has brought with it cultural and societal shifts that can no longer be ignored. Companies and brands must learn to adapt to the new values-based landscape, or risk becoming irrelevant.
As brands become more intimate with customers, they inevitably invite attention and scrutiny to issues that were easier to avoid in the pre-social era. Today, companies need to not only take a stance on key social issues, but they also need to take tangible action. Present-day consumers are demanding a shift toward inclusive values. This requires a complete restructuring of image-making and storytelling strategies as we know them.
In this 5-day hands-on program, participants will explore new ways to re-think, build, and communicate the full emotional experience of a branding concept through the lens of social media, challenging norms, and testing new ground in customer engagement. Leveraging Parsons’ unique design-led approach, world-renowned faculty, and insights from industry experts who have pioneered massive innovations in social media engagement, you will evaluate your current social media strategies and re-imagine them using innovative new frameworks – pushing the boundaries of storytelling, experience, and communication.
Whether you are a C-level executive, entrepreneur, or MBA student, this program will provide you with the concrete tools and skills to challenge and create authentic brands and innovative social marketing that drives relevance and growth.
Analyzing and effectively deploying the various components of the visual, written, and experiential components of social media.
Evaluating and leveraging influencer relationships to expand your brand’s reach.
Analyzing storytelling for each social platform and optimizing effectiveness with specific audiences.
Using cultural codes and “social media language” to create timely, relevant narratives.
Understanding Imagery and Visual Codes: What You See Is Not What You Get
The Different Languages of Social Platforms: You Cannot Speak TikTok on Twitter
The Pillars of Storytelling: Why Social Stories Go Forward, Backward, and Sideways
Status Currency: The Expanding Notion of Status as Social Media Currency
Leading the Times: Making the World Smaller One Post at a Time
This five-day program features live interactive faculty-led sessions coupled with online modules, providing attendees with robust content delivered in a flexible format. Participants have exclusive access to a rich library offering actionable strategies and practical guidelines, including interviews with top influencers, fashion executives, and marketers, as well as workshops, community-powered exercises, and online events. Participants also benefit from week-long access to the two faculty members leading the course and can engage in real-time, topical social media projects and exercises.
Parsons’ industry-recognized leaders and subject matter experts
Proprietary tools and insider insights from industry
Peer discussions and exercises
Highly curated content and real-world case studies
Curriculum in action: The opportunity to workshop your real-world projects
Exclusive network-building opportunities
Certificate of Completion
Monday – Friday
9:00 a.m.–12:00 p.m.
This program is designed for C-level executives, VPs, marketing and brand managers, fashion entrepreneurs, business owners, and MBA students who want to master social media marketing in the fashion industry and beyond. If you are looking to advance your career by adding new tools and skills, expanding your network, and learning from pioneering industry experts, this program will provide you with a distinct competitive edge.
Our programs are developed and taught by a diverse community of academics and industry leaders with hands-on, real-world experience in a range of industries.
Parsons Executive Education operates at the intersection of design and the global socioeconomic trends transforming our organizations and communities. Our programs are designed for industry leaders and entrepreneurs who have the courage to engage in high-impact learning, come at challenges differently, celebrate creativity, and are capable of acting in the face of continuous change.
As a leader in social media marketing, the fashion industry has benefited from the power of the platform to influence behavior and drive trends. But today’s social climate demands a new approach as “aspirational” beauty and lifestyle are being challenged by societal shifts and consumer demand.
Yes. You will receive a Certificate of Completion. However, please note that this is not a degree-granting program. It is a practical, actionable, real-world curriculum designed for working professionals.
The program will benefit brand and marketing managers, fashion executives, and entrepreneurs of enterprises ranging from start-ups to established corporate entities.
You will be equipped with unique insights, tools, and strategies, enabling you to be a compelling storyteller in the ecosystem of contemporary social media. You will leave with the confidence to apply program principles and techniques such as social media strategy, influencer marketing, platformcentric storytelling, and fashion relevance.
No. There are no prerequisites for this program. However, there are guidelines.
Parsons Executive Education is designed for C-level executives, VPs, marketing managers, entrepreneurs, business owners, and MBA students who want to learn from seasoned industry experts how to design and execute viral strategies for social media.
Tuition covers the entire five-day program. You will also receive valuable IP in the form of original frameworks you can use to address any opportunity or challenge.
You work on whatever projects you would like. We provide the framework and tools for you to plug in your own custom initiatives. At the culmination of the program, you pitch your innovation ideas to the class and industry leaders for evaluation.
Other than the fact that you are not in a physical classroom, there is not much difference at all. The program is entirely immersive and interactive regardless of where you are, and the exercises you complete are shared in real-time with program leads, participants, and industry leaders.
We do not currently offer financing options. You may want to check with your organization, since many offer financial assistance for training and executive education programs.
All notifications of cancellations, transfers and refunds should be submitted to email@example.com Please visit our Policies page for detailed information on our payment, cancellation and refund policy.
Yes. You can chat with the faculty by contacting our Admission team.