Harnessing Social Media to Grow Fashion Brands
Format
Live online
Duration
5 days, 3 hours live per day
Cost
$3,500
Early bird discount may apply.
Next Start Date
Coming Soon
Organizations are realizing that the digital economy has brought with it cultural and societal shifts that can no longer be ignored. Companies and brands must learn to adapt to the new values-based landscape, or risk becoming irrelevant.
Program Overview
As brands become more intimate with customers, they inevitably invite attention and scrutiny to issues that were easier to avoid in the pre-social era. Today, companies need to not only take a stance on key social issues, but they also need to take tangible action. Present-day consumers are demanding a shift toward inclusive values. This requires a complete restructuring of image-making and storytelling strategies as we know them.
In this 5-day hands-on program, participants will explore new ways to re-think, build, and communicate the full emotional experience of a branding concept through the lens of social media, challenging norms, and testing new ground in customer engagement. Leveraging Parsons’ unique design-led approach, world-renowned faculty, and insights from industry experts who have pioneered massive innovations in social media engagement, you will evaluate your current social media strategies and re-imagine them using innovative new frameworks – pushing the boundaries of storytelling, experience, and communication.
Whether you are a C-level executive, entrepreneur, or MBA student, this program will provide you with the concrete tools and skills to challenge and create authentic brands and innovative social marketing that drives relevance and growth.
What You Will Learn
Social Media Strategy
Analyzing and effectively deploying the various components of the visual, written, and experiential components of social media.
Influencer Marketing
Evaluating and leveraging influencer relationships to expand your brand’s reach.
Platformcentric Storytelling
Analyzing storytelling for each social platform and optimizing effectiveness with specific audiences.
Fashion Relevance
Using cultural codes and “social media language” to create timely, relevant narratives.
Program Topics
- Unit 1
Understanding Imagery and Visual Codes: What You See Is Not What You Get
- Unit 2
The Different Languages of Social Platforms: You Cannot Speak TikTok on Twitter
- Unit 3
The Pillars of Storytelling: Why Social Stories Go Forward, Backward, and Sideways
- Unit 4
Status Currency: The Expanding Notion of Status as Social Media Currency
- Unit 5
Leading the Times: Making the World Smaller One Post at a Time
Program Experience
This five-day program features live interactive faculty-led sessions coupled with online modules, providing attendees with robust content delivered in a flexible format. Participants have exclusive access to a rich library offering actionable strategies and practical guidelines, including interviews with top influencers, fashion executives, and marketers, as well as workshops, community-powered exercises, and online events. Participants also benefit from week-long access to the two faculty members leading the course and can engage in real-time, topical social media projects and exercises.
Features
Parsons’ industry-recognized leaders and subject matter experts
Proprietary tools and insider insights from industry
Peer discussions and exercises
Highly curated content and real-world case studies
Curriculum in action: The opportunity to workshop your real-world projects
Exclusive network-building opportunities
Certificate of Completion
Upcoming Program Dates
| Date | Format | Day and Time | Cost | |
|---|---|---|---|---|
Coming Soon |
Live online |
Monday – Friday 9:00 a.m.–12:00 p.m.
|
$3,500 Early bird discount may apply. |
|
Who Is This Program For?
This program is designed for C-level executives, VPs, marketing and brand managers, fashion entrepreneurs, business owners, and MBA students who want to master social media marketing in the fashion industry and beyond. If you are looking to advance your career by adding new tools and skills, expanding your network, and learning from pioneering industry experts, this program will provide you with a distinct competitive edge.
Faculty
Our programs are developed and taught by a diverse community of academics and industry leaders with hands-on, real-world experience in a range of industries.
Why Parsons
Parsons Executive Education operates at the intersection of design and the global socioeconomic trends transforming our organizations and communities. Our programs are designed for industry leaders and entrepreneurs who have the courage to engage in high-impact learning, come at challenges differently, celebrate creativity, and are capable of acting in the face of continuous change.