Fashion & Retail Transformation

In-Person

Format

In person

Duration

Duration

5 days, 6–8 hours per day

Cost

Cost

$4,500

Date

Next Start Date

Coming Soon

Leaders in the fashion industry know they must design new approaches to prepare their organizations for the future and transform their brands in an industry undergoing continuous disruption.

Program Overview

This program provides you with the tools and strategies you need to become a visionary fashion leader who can manage a rapidly changing marketplace to drive profitability and generate memorable experiences using design-led strategy.

Together, in hands-on, dynamic sessions, we challenge conventional industry wisdom and apply new fundamentals of retail innovation and design. Come ready to explore cutting-edge strategies that combine e-commerce, data analytics, and experiential retail with Parsons’ core values: diversity, equity, inclusion, and sustainability. Learn directly from industry leaders how to reimagine fashion retail for a new era, and leave with the know-how needed to turn new strategies into bold solutions.

Parsons Exec Ed teaches that only by creating a culture of innovation can fashion brands meet rapidly changing consumer demand. Our world-renowned faculty instill the design mindset needed to anticipate changing consumer behaviors and trends, ensure cultural relevance, and employ new technologies to create exceptional customer experiences, enabling you to grapple with the large-scale challenges facing the industry.

What You Will Learn

Design Methods Applied to Retail Innovation

Master techniques that allow you to predict what customers want and to identify future trends and new audiences.

Frictionless Hybrid Experiences

Learn how to create brand ecosystems by employing data, personalization, and phygital (physical and digital) strategies.

Retail and the Experience Economy

Learn to adapt to changing consumer behaviors and develop new direct-to-consumer (D2C) strategies to engage your audience through social media, subscriptions, rent to own, and more.

Physical 2.0

Reimagine physical stores, pop-ups, and digital as interconnected, mutually reinforcing, and enabling enterprises capable of establishing emotional connections with customers.

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Program Topics

Unit 1

Changing Mindsets: How to Thrive in Retail & Get More from Your Experience

Unit 2

Understanding Your Customer Holistically

Unit 3
Employing Data and Analytics for the Right Time, Right Place, and Right Customer
Unit 4

Creating Cutting-Edge Hybrid Experiences

Unit 5

Panel: Fashion Retail Innovators

Features

  • The opportunity to study with Parsons’ industry-recognized leaders and subject-matter experts
  • Proprietary tools and insider insights from the industry
  • Peer discussions and exercises
  • One-on-one coaching
  • The latest case studies
  • The opportunity to create a new portfolio piece
  • Exclusive network-building opportunities
  • Experiential learning options
  • Certificate of Completion

Upcoming Program Dates

Date Format Day and Time Cost

Coming Soon

In person

Monday to Friday
9:00 a.m.5:30 p.m.
(including breaks)

$4,500

Who Is This Program For?

This program is designed for those who are looking to advance as leaders, expand their networks, and adopt a comprehensive way of addressing systemic challenges. The program is aimed at mid- to senior-level marketers, retailers, store directors, merchandising managers and planners, and buyers seeking the know-how needed to pursue new strategies to find bold solutions for fashion retail.

Faculty

Our programs are developed and taught by a diverse community of academics and industry leaders with hands-on, real-world experience in a range of industries.

Program Lead

Keanan Duffty

Keanan Duffty

Director of Fashion Programs, Parsons Executive Education

Drawing on his years of experience in fashion retail, design, branding, and marketing, Keanan Duffty teaches you how to create effective retail operations plans to maximize omnichannel sales.

An award-winning fashion designer, musician, and author, Duffty is the director of Fashion Programs at Parsons School of Design and leads our Fashion Retail Transformation program. A member of the Council of Fashion Designers of America (CFDA), he has created co-branded collections and products with Aveda, Reebok, Gola, and Dr. Martens and served as design director for Gwen Stefani’s L.A.M.B, John Varvatos, and Ben Sherman.

Program Co-Lead

Caryn Pang

Caryn Pang, PhD

Part-Time Lecturer, Parsons Executive Education and Fashion Management MPS; Part-Time Lecturer, Hult International Business School

Caryn Pang is a faculty member at Parsons and the Hult International Business School in Boston. Pang teaches marketing and business fundamentals, drawing on her experience of more than 15 years as a retail business executive and a consultant for businesses in the international fashion industry.

Why Parsons?

Parsons Executive Education operates at the intersection of design and the global socioeconomic trends transforming our organizations and communities. Our programs are designed for industry leaders and entrepreneurs who have the courage to engage in high-impact learning, come at challenges differently, celebrate creativity, and are capable of acting in the face of continuous change.

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