September 30, 2020, 9:30 a.m.–1:00 p.m. EST

Luxury, Re-Defined

A virtual event

The conventional notion of luxury has all but imploded under the weight of a global pandemic, the largest racial and social justice movement in recent history, and the acceleration of trends that the retail market has been analyzing but slow to adopt. How can we define luxury in this new landscape? How can we move past old-fashioned notions of what luxury “should” be? Who is shaping the essence of luxury today? Join us to explore bold new ideas about this sector's metamorphosis and how to connect luxury to current economic conditions, consumer behavior, and societal needs.

Key Themes

The New Dynamic

What are the parameters for defining luxury now?
Who controls the brand voice?
Who is part of the brand conversation in the future?

The New Tenet

Socially conscious luxury-- how does the industry keep improving?
How can luxury serve larger populations?

The New Next

Post-experience, post-exclusivity, post-status, what is next for luxury?

Key Takeaways

Refine your company’s business strategy for a post-pandemic environment.
Learn to evaluate the economic climate and forecasting for the new consumer behavior.
Attain skills that will enable you to quickly pivot your business and create a more nimble culture.
Enhance your organization’s listening skills and learn to authentically address the cultural landscape relative to your business.
Develop strategies to maintain communication and connections with your consumers.