September 30, 2020, 9:30 a.m.–1:00 p.m. EST
Luxury, Re-Defined
A virtual event
The conventional notion of luxury has all but imploded under the weight of a global pandemic, the largest racial and social justice movement in recent history, and the acceleration of trends that the retail market has been analyzing but slow to adopt. How can we define luxury in this new landscape? How can we move past old-fashioned notions of what luxury “should” be? Who is shaping the essence of luxury today? Join us to explore bold new ideas about this sector's metamorphosis and how to connect luxury to current economic conditions, consumer behavior, and societal needs.
Key Themes
The New Dynamic
- What are the parameters for defining luxury now?
- Who controls the brand voice?
- Who is part of the brand conversation in the future?
The New Tenet
- Socially conscious luxury-- how does the industry keep improving?
- How can luxury serve larger populations?
The New Next
- Post-experience, post-exclusivity, post-status, what is next for luxury?
Key Takeaways
- Refine your company’s business strategy for a post-pandemic environment.
- Learn to evaluate the economic climate and forecasting for the new consumer behavior.
- Attain skills that will enable you to quickly pivot your business and create a more nimble culture.
- Enhance your organization’s listening skills and learn to authentically address the cultural landscape relative to your business.
- Develop strategies to maintain communication and connections with your consumers.
Speakers
Wes Gordon
Creative Director, Carolina Herrera
Diet Prada
Co-Founders Tony Liu & Lindsey Schuyler
Jessie Nichols
Vogue Special Events Director
Candace Stewart
Prada Social Media Consultant
Parsons Adjunct Professor
Christopher Lacy
Founder, Christopher Lacy Consulting
Parsons Assistant Professor
Laura Lanteri
Creative Director/Founder LLNY
Parsons Assistant Professor
Khary Simon
Creative Director/Global VP Beauty & Fashion
Parsons Assistant Professor
Additional Speakers Coming
Soon!
TENTATIVE AGENDa