Emily Huggard is an assistant professor of fashion communication at Parsons School of Design and the author of the book Communicating Fashion Brands: Theoretical and Practical Perspectives. Her research explores how brands create a space of proximity for the consumer using physical, digital, and social realms and the use of installation art as a brand experience tool in the post-consumerist and post-digital epoch. She has more than 12 years of experience developing marketing, brand, and communication strategies across the luxury, menswear, and eyewear sectors and has worked with brands such as Victoria Beckham, Cutler and Gross, Maison Martin Margiela, COS, Maison Kitsuné, and Want Les Essentiels.
Jordan Potter is a senior director at the global public relations agency PR Consulting. He began his career in fashion editorial, working at publications like DETAILS and Interview, before moving into the digital marketing field, where he managed e-commerce and social media for a number of fashion and lifestyle brands. He has spent the past seven years at PR Consulting, where he develops multichannel communications strategies for a diverse portfolio of clients, ranging from innovative start-ups and emerging designers to established companies in the tech, B2B, e-commerce, and fashion spaces.
Avril Nolan is co-founder of FORM Atelier and a freelance communications consultant. Before launching FORM, she was employed in the fashion industry in London and New York for almost a decade, working with brands including Chanel, Phillip Treacy, Maison Kitsuné, WANT Les Essentiels, and Reformation on PR and communications strategy. A love of art, antiques, interiors, and photography led Avril to launch FORM Atelier in 2017. Ever evolving, FORM is currently a creative consultancy. In addition to dealing in objects, furniture, and art sourced from around the world, FORM works with brands and individuals on concepting and creating identities and images.
Billi Richards-Alexander is a creative and art director from Brooklyn, New York, with a passion for beauty, fashion, brand storytelling, and innovation in digital media, advertising, photography, and print. She has partnered with brands such as Marc Jacobs, Tom Ford Beauty, MAC Cosmetics, Chantecaille Beauté, and GAP to concept and develop creative ideas from a 360-degree perspective, delivering elevated imagery and designs rooted in strategic thought.
Tuesday, July 28, 2020, 12:30 P.M. EST
Navigating Complexity with Strategic Design and Management
As the market evolves at an unprecedented rate, the world seems too complex to allow us to make correct decisions. Yet complex phenomena have always been with us, in both our natural and our artificial environments.